Intellectual Property Protection

Principle & Policy

Principle

LoveItBuyNow International Digital Commerce Group is committed to protecting intellectual property rights in order to maintain a healthful and safe e-commerce environment and to preserve the trust that consumers and merchants place in us.

Our IP protection program rests on four pillars: efficient and effective notice and takedown procedures; proactive identification and removal of IP-infringing listings using our advanced technologies; support of law enforcement and rights holders on offline investigations; and robust stakeholder collaboration, including with rights holders, trade associations and government enforcement agencies.

Policy

Intellectual property rights holders, including their authorized representatives, can file complaints in the form of take-down requests on the LoveItBuyNow International Intellectual Property Protection platform (the “IPP” platform) on listed products or product descriptions that allegedly infringe their IPR.

Eligible complaints on the IPP platform including, but not limited to

Trademark infringement, such as misuse of identical or confusingly similar marks.
Copyright infringement, such as the sale of unauthorized copies of copyrighted works, including books, music, videos, software, video games, television programs, paintings and photographs, as well as unauthorized use of a third party’s copyrighted photographs in seller listings.
Patent infringement, including of invention and design patents.

Ineligible complaints on the IPP platform:

The IPP platform is for IPR complaints only. The platform will not accept other types including, but not limited to:

Distribution contract and channel management: LoveItBuyNow International respects the rights of rights holders and their partners (including distributors) to enter into lawful agreements concerning the terms of distribution and sale of their goods. However, disputes arising from those agreements do not involve intellectual property infringement issues and are matters for the parties to the agreements to resolve.
Prohibited or unlawful products: complaints relating to prohibited, restricted and/or unlawful products (for example, weapons and explosives). If you believe a listing falls in one of these categories and would like to file a complaint, please click on “Report item” or ”Report Suspicious Activity” on the corresponding listing page.
Sale price control: products listed for sale under a specific price point, such as Minimal Advertised Price (MAP) or Manufacturers Suggested Retail Price (MSRP).